Why Pakistani Television is Stuck in the Saas-Bahu Loop
Why Pakistani Television is Stuck in the Saas-Bahu Loop Written by Irfan Maher T oday, while commercial television dramas are expanding rapidly and generating massive digital views, the industry is simultaneously battling a severe lack of creative diversity. Across multiple leading mainstream channels, identical storylines are being relentlessly repeated at the exact same prime-time slots. Prime examples of this structural repetition include productions like "Meri Bahuen", "Main Tera" on ARY Digital and "Beti Ka Ghar Kounsa" on Geo TV. To add to this ongoing monotony, another new upcoming serial following a highly similar blueprint, "Meri Shehzadiyan" , is already scheduled to go on air very soon. One cannot help but wonder: when will our industry finally move away from this...